Hohenstein Institute September, 2009 Case Study: BedInABox.com When BedInABox.com, a leading manufacturer and e-tailer of premium memory foam mattresses, decided to position their new non-toxic memory foam as the healthiest and safest in the world, they came to Hohenstein Institute. Bill Bradley, CEO of BedInABox.com believes the new “Clean Foam” movement is the most important next […]
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